GO2 helped Sherwin-Williams achieve a 198% gallon increase and a 133% sales increase over the previous year by reintroducing their Paint Shield product with a strategic launch kit that the company has since integrated into their “permanent” collection of selling tools.
Graphic Design, Content Creation, Sales Kits, UX Strategy, Print Media
Gold PRSA “Cleveland Rocks” Award Winner
In 2016, Sherwin-Williams launched an innovative new product: Paint Shield, the first EPA-registered microbicidal paint.
While this amazing new technology worked to solve the problem of harmful bacteria, it caused another problem for Sherwin-Williams. The complicated scientific specifications created significant apprehension about the handling and selling of the product.
To provide Sherwin-Williams with a better way to sell this innovative coating, our team developed a launch kit that accomplished the following goals:
With simple copy and a clean design, we reinforced the main message: Paint Shield is backed by revolutionary technology, but don’t worry – it’s still just paint.