March 14, 2018

Opportunities and Obstacles of Employee Advocacy

While there are significant benefits to employee advocacy, there are also obstacles that may prevent your employees from sharing your brand message. It's important to be proactive when confronting those obstacles.
March 14, 2018

How Does Internal Communication Affect Employee Advocacy?

Effective internal communication is incredibly important and it requires a lot of effort from both employers and employees. When internal communication is executed well, it creates long-lasting employee confidence. It also provides a solid foundation for communicating the organization’s mission, brand, and culture. Most importantly, internal communication can have a direct effect on external communication for the company, especially when it comes to employee advocacy.
March 7, 2018

White Paper: Demystifying Employee Engagement

Employee engagement can be a bit of a mystery to navigate, with questions popping up along the way. What is an engaged workforce and why does it matter? Where do I start? GO2 is here to help you decipher and master employee engagement.
March 5, 2018

Employee Advocacy Role Models

The secret is out — employee advocates are making tremendous strides in generating positive exposure for brands. Between bottom-line growth and boosting internal culture, more and more organizations are realizing how everyone can benefit from employee advocacy. There’s a lesson to be learned from companies that are benefiting from the trustworthy, personal endorsements of their employees.
February 20, 2018

Workplace Culture vs. Employee Advocacy: What’s the difference?

“Employee advocacy” and “workplace culture” are a couple of buzz words that have been floating around for some time now. However, many organizations still don’t seem to understand how these concepts intertwine or how to tangibly execute them in the workplace. So, we’ve put together a little guide to help answer the question, “Are employee advocacy and workplace culture really different?”
January 20, 2017

Can Personality Tests Make a Difference for Your Team?

At first glance, a personality test may not seem like a valid exercise to bring to your workplace. While this writer firmly believes taking a “Which Golden Girl Are You?” quiz is never a waste of time, it might not give you much insight into how you can improve your relationships in the office. Personality quizzes that specifically focus on determining and comparing working styles, however, can certainly be beneficial for your team.