While there are significant benefits to employee advocacy, there are also obstacles that may prevent your employees from sharing your brand message. It's important to be proactive when confronting those obstacles.
Effective internal communication is incredibly important and it requires a lot of effort from both employers and employees. When internal communication is executed well, it creates long-lasting employee confidence. It also provides a solid foundation for communicating the organization’s mission, brand, and culture. Most importantly, internal communication can have a direct effect on external communication for the company, especially when it comes to employee advocacy.
Employee engagement can be a bit of a mystery to navigate, with questions popping up along the way. What is an engaged workforce and why does it matter? Where do I start? GO2 is here to help you decipher and master employee engagement.
The secret is out — employee advocates are making tremendous strides in generating positive exposure for brands. Between bottom-line growth and boosting internal culture, more and more organizations are realizing how everyone can benefit from employee advocacy. There’s a lesson to be learned from companies that are benefiting from the trustworthy, personal endorsements of their employees.